From Seed to System: Building a Holistic Wellness Brand

We were approached by Root of It Wellness (ROIW), a budding Santa Cruz-based, nature-infused skincare company with a vision: to establish a premium brand identity that aligns with their commitment to natural ingredients. Our challenge was to translate this vision into a cohesive brand experience across all touchpoints – from a captivating logo and packaging design that reflects their natural essence to a user-friendly e-commerce website.

ROIW Icon system with a women holding skincare products
Icons and Product packaging

The Solution

Our collaborative journey with Toni Robinson, Founder of Root of It Wellness, began with in-depth discussions to capture her desired brand identity. Over two weeks, we explored Toni's vision of "bringing you back to your happy place" into a tangible brand experience.

Brand patterns for Root of it wellness
Brand attributes for Root of it wellness
Brand Synthesis & Attributes

Brand Positioning Statement

WHAT

Nature infused Skincare

How

Offering unique botanically driven treatments, products and information

WHO

Individuals looking to create to elevate a personal high quality toolkit

WHERE

Local communities

WHY

Surround our clients with. atrusted source helping to ensure the feeling of support, knowledge and increased confidence.

WHEN

Within their self care journey

Simplified Positioning
"At Root of it Wellness, we specialize in custom crafted experiences. Our collection includes botanically infused treatments and invaluable information. Catering to those seeing to build or enhance their personal toolkit. Our mission is to instill confidence, ensuring everyone we serve feels empowered in their wellness journey."

Stylescape for Root of it wellness
Stylescapes

Witness the evolution of the logo through our design journey. It’s a testament to the iterative process and our commitment to refining and perfecting until we reach the pinnacle of the final version. Featuring organic shapes with clean lines, reflecting the natural ingredients within the products. The circled "R" holds a special meaning for Toni.

Root of it Wellness Logo Evolution
Logo Evolution

Maslow's Hierarchy of needs for root of it wellness
Needs Hierarchy

Our focus remained steadfast on achieving a design that is clean, elevated, and information-forward using icons to describe the scents in the containers.

Root of it Wellness Packaging Evolution
Packaging Evolution

Our attention to detail extends to the icons gracing ROIW’s product packaging and website. These icons are not just symbols; they’re storytellers. Each one intricately narrates the unique scent within the bottle. Positioned artfully to offer a bird’s eye view, they add a touch of intrigue and sophistication. It’s not just about what’s inside; it’s about the experience, and these icons play a vital role in telling that aromatic tale.

ROIW icon system for their packaging
Scent Icons system

ROIW’s brand design boasts a clean, elegant label on a white canvas, emphasizing purity and simplicity. The crisp logo adds a touch of sophistication, ensuring recognition and trust. Complementing this, the carefully positioned icon on the right offers a subtle yet captivating touch. This strategic placement not only adds visual intrigue but serves a functional purpose – providing users with a quick glimpse and insight into the delightful scent awaiting them within the product.

Women posing with Root of it wellness skincare products
Final packaging

As showcased in the accompanying screenshots and wireframe, we designed an intuitive user interface with clear product categorization, search functionality, and user-friendly sidebar filtering. This allows customers to effortlessly discover the perfect products for their needs, ultimately contributing to a positive online shopping experience for Root of It Wellness.

Root of it wellness wireframe
wireframe

The Result

Through a collaborative design process, we ensured every detail aligned with Toni's vision for Root of It Wellness. This resulted in a polished and informative brand identity, featuring a nature-inspired logo with clean lines and a circled "R" with special meaning for Toni. To complement the brand identity, we built a user-friendly e-commerce website. This platform utilizes a vibrant color palette to create a visually engaging shopping experience. Customers can effortlessly explore ROIW's nature-infused skincare products with intuitive navigation, streamlining the purchasing journey.

laptop mock up of ROIW home page
Website at launch

By establishing a clear brand identity and user-friendly online presence, we helped Root of It Wellness solidify their position within the competitive skincare market. This comprehensive brand experience resonates with their target audience, laying a strong foundation for continued growth.

Root of it wellness website pages using a GIF
Website pages with sidebar filtering, FAQ expansion and Blogs

We're excited to announce that Root of It Wellness's new website launched with a perfect 100% health score, signifying a well-optimized and technically sound platform built for long-term success in the competitive skincare market. Within the first 30 days, the website garnered over 500 views, with a significant portion (50%) of users accessing it from both web and mobile devices. This strong initial engagement demonstrates the user-friendliness and responsiveness of the platform, ensuring a seamless experience for customers regardless of their device. The positive user response to Root of It Wellness's online presence is a testament to the effectiveness of our collaborative efforts. The website's strong brand identity, reflected in the design and messaging, resonates with their target audience.  Combined with the user-friendly interface, this creates a solid foundation for continued growth and success for Root of It Wellness in the competitive skincare industry.

client
Root of It Wellness
http://www.rootofitwellness.com
Project year
2024
client ceo
Toni Robinson
Project Scope
Brand Identity
CMS
Logo Design
Packaging Design
Project Management
Shopify
Supply Chain
User Experience
Visual Design
Web Design & Development
Creatives
Donna Melger
Daiana Yurzola
Ivi Jerman
client
Root of It Wellness
http://www.rootofitwellness.com
Project year
2024
client ceo
Toni Robinson
Project Scope
Brand Identity
CMS
Logo Design
Packaging Design
Project Management
Shopify
Supply Chain
User Experience
Visual Design
Web Design & Development
Creatives
Donna Melger
Daiana Yurzola
Ivi Jerman

We were approached by Root of It Wellness (ROIW), a budding Santa Cruz-based, nature-infused skincare company with a vision: to establish a premium brand identity that aligns with their commitment to natural ingredients. Our challenge was to translate this vision into a cohesive brand experience across all touchpoints – from a captivating logo and packaging design that reflects their natural essence to a user-friendly e-commerce website.

ROIW Icon system with a women holding skincare products
Icons and Product packaging

The Solution

Our collaborative journey with Toni Robinson, Founder of Root of It Wellness, began with in-depth discussions to capture her desired brand identity. Over two weeks, we explored Toni's vision of "bringing you back to your happy place" into a tangible brand experience.

Brand patterns for Root of it wellness
Brand attributes for Root of it wellness
Brand Synthesis & Attributes

Brand Positioning Statement

WHAT

Nature infused Skincare

How

Offering unique botanically driven treatments, products and information

WHO

Individuals looking to create to elevate a personal high quality toolkit

WHERE

Local communities

WHY

Surround our clients with. atrusted source helping to ensure the feeling of support, knowledge and increased confidence.

WHEN

Within their self care journey

Simplified Positioning
"At Root of it Wellness, we specialize in custom crafted experiences. Our collection includes botanically infused treatments and invaluable information. Catering to those seeing to build or enhance their personal toolkit. Our mission is to instill confidence, ensuring everyone we serve feels empowered in their wellness journey."

Stylescape for Root of it wellness
Stylescapes

Witness the evolution of the logo through our design journey. It’s a testament to the iterative process and our commitment to refining and perfecting until we reach the pinnacle of the final version. Featuring organic shapes with clean lines, reflecting the natural ingredients within the products. The circled "R" holds a special meaning for Toni.

Root of it Wellness Logo Evolution
Logo Evolution

Maslow's Hierarchy of needs for root of it wellness
Needs Hierarchy

Our focus remained steadfast on achieving a design that is clean, elevated, and information-forward using icons to describe the scents in the containers.

Root of it Wellness Packaging Evolution
Packaging Evolution

Our attention to detail extends to the icons gracing ROIW’s product packaging and website. These icons are not just symbols; they’re storytellers. Each one intricately narrates the unique scent within the bottle. Positioned artfully to offer a bird’s eye view, they add a touch of intrigue and sophistication. It’s not just about what’s inside; it’s about the experience, and these icons play a vital role in telling that aromatic tale.

ROIW icon system for their packaging
Scent Icons system

ROIW’s brand design boasts a clean, elegant label on a white canvas, emphasizing purity and simplicity. The crisp logo adds a touch of sophistication, ensuring recognition and trust. Complementing this, the carefully positioned icon on the right offers a subtle yet captivating touch. This strategic placement not only adds visual intrigue but serves a functional purpose – providing users with a quick glimpse and insight into the delightful scent awaiting them within the product.

Women posing with Root of it wellness skincare products
Final packaging

As showcased in the accompanying screenshots and wireframe, we designed an intuitive user interface with clear product categorization, search functionality, and user-friendly sidebar filtering. This allows customers to effortlessly discover the perfect products for their needs, ultimately contributing to a positive online shopping experience for Root of It Wellness.

Root of it wellness wireframe
wireframe

The Result

Through a collaborative design process, we ensured every detail aligned with Toni's vision for Root of It Wellness. This resulted in a polished and informative brand identity, featuring a nature-inspired logo with clean lines and a circled "R" with special meaning for Toni. To complement the brand identity, we built a user-friendly e-commerce website. This platform utilizes a vibrant color palette to create a visually engaging shopping experience. Customers can effortlessly explore ROIW's nature-infused skincare products with intuitive navigation, streamlining the purchasing journey.

laptop mock up of ROIW home page
Website at launch

By establishing a clear brand identity and user-friendly online presence, we helped Root of It Wellness solidify their position within the competitive skincare market. This comprehensive brand experience resonates with their target audience, laying a strong foundation for continued growth.

Root of it wellness website pages using a GIF
Website pages with sidebar filtering, FAQ expansion and Blogs

We're excited to announce that Root of It Wellness's new website launched with a perfect 100% health score, signifying a well-optimized and technically sound platform built for long-term success in the competitive skincare market. Within the first 30 days, the website garnered over 500 views, with a significant portion (50%) of users accessing it from both web and mobile devices. This strong initial engagement demonstrates the user-friendliness and responsiveness of the platform, ensuring a seamless experience for customers regardless of their device. The positive user response to Root of It Wellness's online presence is a testament to the effectiveness of our collaborative efforts. The website's strong brand identity, reflected in the design and messaging, resonates with their target audience.  Combined with the user-friendly interface, this creates a solid foundation for continued growth and success for Root of It Wellness in the competitive skincare industry.

Ready to elevate your brand like Root of it Wellness?

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