Scaling Up in a Shutdown

client

Artisans & Agency

https://artisanssantacruz.com/

Project year

2020

client ceo

Linnaea Holgers-James

Project Scope

Discovery & Research

Project Management

SEO

Shopify

Web Design & Development

User Experience

Visual Design

Creatives

Donna Melger

Amanda Altice

Artisans & Agency in Santa Cruz isn't just a store, it's a vibrant hub for handcrafted goods. Linnaea James, who began working there as a teenager and eventually took the reins in 2015, Artisans & Agency celebrates the artistry behind each product. The pandemic hit brick-and-mortar businesses hard. And Artisans & Agency's existing website showcasing only 35% of their vast product selection, failed to capture the store's true appeal. This, combined with decreased foot traffic, led to a significant revenue drop.

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Old website pages for artisans & agency — Website before changes

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screenshot of homepage at launch — New Website at launch

The Solution

In August 2020, Linnaea partnered with GetVirtual for a digital transformation. The goal was to revitalize Artisans & Agency's online presence and reconnect with their customer base.

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User Journey for Artisans & Agency — Customer Journey Map

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We completely revamped the website in Shopify. Utilizing a theme with sidebar filtering and live search, ensuring a user-friendly experience for navigating our large product catalog (over 5,000 meticulously uploaded and tagged products) and recreated a visually engaging shopping experience.

sidebar categories and tagging worksheet — Sidebar filtering & product tagging

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Enhanced Navigation by reorganizing the navigation bar with clear and relevant categories and product tags for better product discovery.

Post its for sidebar filtering — Product Categories

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Empathy and Persona's for Artisans & Agency GIF — Empathy & Persona's

Artisans & Agency in Santa Cruz isn't just a store, it's a vibrant hub for handcrafted goods. Linnaea James, who began working there as a teenager and eventually took the reins in 2015, Artisans & Agency celebrates the artistry behind each product. The pandemic hit brick-and-mortar businesses hard. And Artisans & Agency's existing website showcasing only 35% of their vast product selection, failed to capture the store's true appeal. This, combined with decreased foot traffic, led to a significant revenue drop.

‍

The Solution

In August 2020, Linnaea partnered with GetVirtual for a digital transformation. The goal was to revitalize Artisans & Agency's online presence and reconnect with their customer base.

‍

We completely revamped the website in Shopify. Utilizing a theme with sidebar filtering and live search, ensuring a user-friendly experience for navigating our large product catalog (over 5,000 meticulously uploaded and tagged products) and recreated a visually engaging shopping experience.

‍

Enhanced Navigation by reorganizing the navigation bar with clear and relevant categories and product tags for better product discovery.

‍

client

Artisans & Agency

https://artisanssantacruz.com/

Project year

2020

client ceo

Linnaea Holgers-James

Project Scope

Discovery & Research

Project Management

SEO

Shopify

Web Design & Development

User Experience

Visual Design

Creatives

Donna Melger

Amanda Altice

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The Result

The digital transformation proved immensely successful. Artisans & Agency experienced a phenomenal 900% surge in online revenue within the first year, a funnel conversion rate of 55.3%, and they continue to maintain a health score of 97%-100%. This accomplishment not only revitalized their business but also reignited the community's passion for handcrafted goods. The redesigned site supports the client’s goals with an easy-to-navigate experience that emphasizes their artwork. Our partnership with Artisans & Agency has been monumentally successful, and we look forward to continuing our work with them into the future.

The Result

The digital transformation proved immensely successful. Artisans & Agency experienced a phenomenal 900% surge in online revenue within the first year, a funnel conversion rate of 55.3%, and they continue to maintain a health score of 97%-100%. This accomplishment not only revitalized their business but also reignited the community's passion for handcrafted goods. The redesigned site supports the client’s goals with an easy-to-navigate experience that emphasizes their artwork. Our partnership with Artisans & Agency has been monumentally successful, and we look forward to continuing our work with them into the future.