How a New Website Revived Bellerose Salon

Bellerose Salon, a Bay Area based service spa specializing in skincare, didn't have a website to showcase its extensive service offerings and attract new clientele. The absence of a website, limited their ability to reach new clients and showcase their expertise.

Original state of Bellerose Salon's outreach to clients
Before launching the website clients search social media platforms for Bellerose Salon

Screenshots of different digital formats for viewing Bellerose Salons website.
After launching view of Bellerose Salon's new home page

The Solution

We went beyond website development and created a comprehensive branding journey with Bellerose Salon. This included brand identity and logo design that reflects the client's vision and resonated with her target audience. The website itself, built on Webflow, prioritizes clear communication and featured a extensive menu of services with detailed descriptions and pricing using tabs.

Bellerose Salon Logo in various brand colors

Bellerose Salon Customer Journey
Customer Journey Map

Through research and interviews with the owner, four detailed customer personas were created. Understanding the target audience's demographics, motivations, and pain points helped tailor the website's content and design to their specific needs.

Bellerose Salon Persona's and Personalities
Persona's

The website was built using Webflow CMS, a platform known for its design flexibility and visual coding capabilities. Allowing for a fully customized website that seamlessly reflected Bellerose Salon's brand identity. Focusing primarily on user experience.

wireframe for bellerose salon
wireframe

Twenty unique pages were created, including dedicated service pages with interactive features like clickable tabs and sidebar filtering. This facilitated easy navigation and ensured clients could readily find the information they needed. High-quality stock beauty images from Envato were strategically integrated throughout the website to showcase services and create a visually compelling experience for visitors.

Services offered on Bellerose Salon
A Grid with some of their services

To streamline product sales, 35 products were added to the website, complete with a custom product page, cart, and checkout system. A consolidated price list and a comprehensive FAQ section were incorporated to provide clear and transparent pricing information and address common client questions.

Products page for Bellerose Salon

Empowering clients to explore options and make informed decisions. An FAQ section addressing common inquiries, further enhancing convenience. Bellerose Salon's website serves as a central hub for all things skincare, providing a seamless experience for existing and new clients.

GIF of service page showcasing Bellerose Salon Tabs
Services page with tabs

The Result

Bellerose Salon has built a loyal following through positive word-of-mouth and social media.  Now, with a renewed online presence, they're ready to welcome new clients and elevate the skincare experience for everyone in the community.

Bellerose Salon Home page on Laptop and Mobile phone
Bellerose Salon Home page slider on Laptop and Mobile phone
Bellerose Salon ecommerce page on Laptop
Bellerose Salon services page on Laptop

Project year
2022
client ceo
Thi Tran-Kelley
Project Scope
Brand Identity
CMS
Discovery & Research
Logo Design
Project Management
User Experience
Visual Design
Web Design & Development
Webflow
Creatives
Donna Melger
Project year
2022
client ceo
Thi Tran-Kelley
Project Scope
Brand Identity
CMS
Discovery & Research
Logo Design
Project Management
User Experience
Visual Design
Web Design & Development
Webflow
Creatives
Donna Melger

Bellerose Salon, a Bay Area based service spa specializing in skincare, didn't have a website to showcase its extensive service offerings and attract new clientele. The absence of a website, limited their ability to reach new clients and showcase their expertise.

Original state of Bellerose Salon's outreach to clients
Before launching the website clients search social media platforms for Bellerose Salon

Screenshots of different digital formats for viewing Bellerose Salons website.
After launching view of Bellerose Salon's new home page

The Solution

We went beyond website development and created a comprehensive branding journey with Bellerose Salon. This included brand identity and logo design that reflects the client's vision and resonated with her target audience. The website itself, built on Webflow, prioritizes clear communication and featured a extensive menu of services with detailed descriptions and pricing using tabs.

Bellerose Salon Logo in various brand colors

Bellerose Salon Customer Journey
Customer Journey Map

Through research and interviews with the owner, four detailed customer personas were created. Understanding the target audience's demographics, motivations, and pain points helped tailor the website's content and design to their specific needs.

Bellerose Salon Persona's and Personalities
Persona's

The website was built using Webflow CMS, a platform known for its design flexibility and visual coding capabilities. Allowing for a fully customized website that seamlessly reflected Bellerose Salon's brand identity. Focusing primarily on user experience.

wireframe for bellerose salon
wireframe

Twenty unique pages were created, including dedicated service pages with interactive features like clickable tabs and sidebar filtering. This facilitated easy navigation and ensured clients could readily find the information they needed. High-quality stock beauty images from Envato were strategically integrated throughout the website to showcase services and create a visually compelling experience for visitors.

Services offered on Bellerose Salon
A Grid with some of their services

To streamline product sales, 35 products were added to the website, complete with a custom product page, cart, and checkout system. A consolidated price list and a comprehensive FAQ section were incorporated to provide clear and transparent pricing information and address common client questions.

Products page for Bellerose Salon

Empowering clients to explore options and make informed decisions. An FAQ section addressing common inquiries, further enhancing convenience. Bellerose Salon's website serves as a central hub for all things skincare, providing a seamless experience for existing and new clients.

GIF of service page showcasing Bellerose Salon Tabs
Services page with tabs

The Result

Bellerose Salon has built a loyal following through positive word-of-mouth and social media.  Now, with a renewed online presence, they're ready to welcome new clients and elevate the skincare experience for everyone in the community.

Bellerose Salon Home page on Laptop and Mobile phone
Bellerose Salon Home page slider on Laptop and Mobile phone
Bellerose Salon ecommerce page on Laptop
Bellerose Salon services page on Laptop

Don't let your brand story gather dust. Let's build something amazing together.

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