Crafting a User-Friendly Build-a-Bike Experience | Donna Melger Design Services

Crafting a User-Friendly Build-a-Bike Experience

client

Christiania Bikes America

https://christianiabikesamerica.com/

Project year

2021

client ceo

Peter & Linnaea James

Project Scope

Brand Identity

Discovery & Research

Project Management

SEO

Shopify

Visual Design

Web Design & Development

Creatives

Donna Melger

Amanda Altice

While vacationing in Denmark, entrepreneur Peter James was captivated by the design and functionality of Christiania cargo bikes. He envisioned a way to distribute Christiania Bikes to American shores and thus Christiania Bikes America was born. Originally Peter showcased the cargo bike on his existing business website (which was for furniture and home goods) and combine all products, while functional, Agency wasn't equipped to handle the complexities of showcasing and selling the premium cargo bikes. This is where Peter asked us to help recreate CBA's website making it easy for clients to shop and choose their options.

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Old Agency website before the site converted to Christiania Bikes America — State of the website before we launched Christiania Bikes America

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Screen shot of homepage for CBA — Website After

The Solution

Through our collaborative discovery phase, we identified the need for a website specifically designed to handle Christiania Bikes America's extensive product catalog and the unique requirements of selling customizable cargo bikes.

Wireframe of CBA's ecommerce page — Wireframe for Product Page

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GIF images of Christania Bikes Models and variants for research — All Christiania Models with variants

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A competitive analysis provided valuable insights into customer behavior and industry best practices. We leveraged this information to create a website that surpassed the competition in functionality and ease of purchase.

Persona's for CBA — Personas

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Customer Journey map for CBA — Journey Map

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A new domain and website were created using Shopify and a theme that supported large product catalogs and product option features. This allowed for seamless integration of the "build-a-bike" feature. The "build-a-bike" feature was developed to empower customers to personalize their cargo bikes by selecting from a curated range of compatible accessories.

Visual guide to show the user how to customize the bike — Visual to show the user how to customize the cargo bike

‍

Product page with a list of customizations

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We prioritized user experience by implementing clear product filtering through a sidebar navigation system. This allowed customers to easily find the perfect bike by filtering based on specific needs and preferences.

website page from Christiania Bikes America

While vacationing in Denmark, entrepreneur Peter James was captivated by the design and functionality of Christiania cargo bikes. He envisioned a way to distribute Christiania Bikes to American shores and thus Christiania Bikes America was born. Originally Peter showcased the cargo bike on his existing business website (which was for furniture and home goods) and combine all products, while functional, Agency wasn't equipped to handle the complexities of showcasing and selling the premium cargo bikes. This is where Peter asked us to help recreate CBA's website making it easy for clients to shop and choose their options.

‍

Old Agency website before the site converted to Christiania Bikes America — State of the website before we launched Christiania Bikes America

‍

Screen shot of homepage for CBA — Website After

The Solution

Through our collaborative discovery phase, we identified the need for a website specifically designed to handle Christiania Bikes America's extensive product catalog and the unique requirements of selling customizable cargo bikes.

Wireframe of CBA's ecommerce page — Wireframe for Product Page

‍

GIF images of Christania Bikes Models and variants for research — All Christiania Models with variants

‍

A competitive analysis provided valuable insights into customer behavior and industry best practices. We leveraged this information to create a website that surpassed the competition in functionality and ease of purchase.

Persona's for CBA — Personas

‍

‍

Customer Journey map for CBA — Journey Map

‍

A new domain and website were created using Shopify and a theme that supported large product catalogs and product option features. This allowed for seamless integration of the "build-a-bike" feature. The "build-a-bike" feature was developed to empower customers to personalize their cargo bikes by selecting from a curated range of compatible accessories.

Visual guide to show the user how to customize the bike — Visual to show the user how to customize the cargo bike

‍

Product page with a list of customizations

‍

We prioritized user experience by implementing clear product filtering through a sidebar navigation system. This allowed customers to easily find the perfect bike by filtering based on specific needs and preferences.

website page from Christiania Bikes America

client

Christiania Bikes America

https://christianiabikesamerica.com/

Project year

2021

client ceo

Peter & Linnaea James

Project Scope

Brand Identity

Discovery & Research

Project Management

SEO

Shopify

Visual Design

Web Design & Development

Creatives

Donna Melger

Amanda Altice

Need a human-centered design solution for your E-Commerce?

The Result

The new website launch in May 2021, targeting Bike Month. This marked a turning point for Christiania Bikes America. The combination of a user-friendly platform, a "build-a-bike" feature, and a focus on customer experience translated into positive results.

Monthly revenue soared by a staggering 233% compared to 2020 figures, demonstrating the website's effectiveness in driving sales.
The "build-a-bike" feature resonated with customers, providing them with the flexibility to create their dream cargo bikes.
The clear navigation and product filtering options made it easier for customers to find the perfect bike and complete their purchase with ease.

‍

The Result

The new website launch in May 2021, targeting Bike Month. This marked a turning point for Christiania Bikes America. The combination of a user-friendly platform, a "build-a-bike" feature, and a focus on customer experience translated into positive results.

Monthly revenue soared by a staggering 233% compared to 2020 figures, demonstrating the website's effectiveness in driving sales.
The "build-a-bike" feature resonated with customers, providing them with the flexibility to create their dream cargo bikes.
The clear navigation and product filtering options made it easier for customers to find the perfect bike and complete their purchase with ease.

‍

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